The story

Euskadi around the world, again. 500 years ago, the Basques were on the moon.

A sailor from Getaria circumnavigated the globe for the first time. And his name, Elkano, is the brand we have to celebrate the anniversary of a milestone comparable to the first moonwalk, to highlight the contribution made by Basques to the history of mankind.

Elkano symbolises the values that made his incredible feat possible, such as his zeal for discovery and his strength and determination, so characteristic of the Basque people, and our knowledge of the most advanced naval technology, leading us to build the best ships at the time.

This values still identify us today. They are the narrative thread of our history and must act today to make this anniversary an opportunity for cultural, economic and human development.

Elkano is the integrative and provocative stimulus to help us increase knowledge of our own self-worth, and to garner greater recognition from people all over the world. We must spark the curiosity of these people, awaken their sense of awe and encourage them to get to know us better.

500 years later, Elkano makes us excited, once again, to travel round the globe.